In risk reward scenarios as human beings we often “follow our gut. We go with the herd - the "wisdom of the crowd" has kept humanity alive for thousands of years.
it's programmed into us for survival, but when it comes to betting it is our greatest weakness and the bookies greatest strength!
Bookies rely completely on data – they gather intelligence from results, horses, jockeys, owners, assistants, cleaners, courses, tipsters and more.
All that goes into the huge databases.
And they keep adding to it 24/7
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